Logos can take various forms and can be categorized into several types based on their design elements and characteristics. Here are 7 common types of logos:

Wordmark:

Wordmarks consist of the company's name or a brand's initials or abbreviation.

The design focuses on typography and the unique styling of the text.

Examples include the logos of Coca-Cola, Disney, and Google.

Lettermark:

Lettermarks are logos that use initials or a single letter to represent the brand.

They are often used for companies with long or complicated names.

Famous examples include IBM, NASA, and HBO.

Pictorial Mark:

Pictorial marks use a distinct, standalone graphic or symbol to represent the brand.

These logos often do not include the brand's name.

Well-known pictorial marks include the Apple logo, Twitter bird, and Nike Swoosh.

Abstract Mark:

Abstract marks are non-representational symbols that convey a unique brand identity without direct visual association.

They can be highly stylized and artistic.

Examples include the Pepsi globe and the BP Helios.

Emblem:

Emblem logos combine a wordmark or lettermark with a symbol enclosed within a shape, such as a circle or shield.

These logos often have a classic or vintage appearance.

Famous emblems include Starbucks and Harley-Davidson.

Mascot:

Mascot logos use a character or figure as the central element to represent the brand.

They are often used for sports teams, food products, and children's brands.

Examples include the KFC Colonel and the Michelin Man.

Combination Mark:

Combination marks incorporate both a wordmark or lettermark and a symbol within the logo.

This allows for the brand's name and a visual element to be used together.

Notable combination marks include Burger King and Doritos.

These are some of the main types of logos, and many logos may incorporate elements from multiple categories. The choice of logotype depends on a brand's identity, values, and target audience.